Essential Concepts

To use Data Director, you should become familiar with the following concepts:

• Audience

  Audiences are also sometimes referred to as lists. An audience is a select group of people to whom you send your e-mail. You define an audience by specifying certain characteristics, for example women who live in Connecticut. Note that you can send mailings to multiple audiences. Audiences are subsets of your Master Database.

• Master Database

  The Master Database is where all of your data resides at e-Dialog. Any additions or modifications to data are made within the Master Database. The benefit to you is that information is maintained and controlled in one place. You do not have to worry about managing duplicate names.

• Data

  Data refers to the names and other attributes that are part of your Master Database or data file.

• Field

  A field is an attribute of your Master Database. Examples of fields are the last name, first name, e-mail address, or other attribute that describes people in your database. Fields are also sometimes referred to as Columns. Each field in the Master Database has a specific name.

• Row

  A row refers to any information associated with an individual in your data file or Master Database. Each individual has a row of dedicated information. Also sometimes referred to as records,

  The following figure shows 3 rows of individuals, which contain the information for that individual:

  

• Professional Service Generated Mailings

  Any mailing that is launched by your Professional Services Account Team. Data Director lets you upload new data to your Professional Services Account Team for the mailing they are generating.

• Campaign Builder Generated Mailings

  Any mailing that is launched by you through e-Dialog Campaign Builder. Data Director lets you upload new audiences into Campaign Builder.